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Quotes I found that I want to comment on. That's about it. -- Jay Rosen
Catch that term "poly-partisan?” It's new. (New for Big Media.) Few years ago that's non-partisan, objective. But "we have no views" is a non-starter today. You sell perspective. So welcome to the party, Polly Partisan.

PoliticsDaily is the brainchild of Martin Moe, senior vice president at AOL, and is built under Bill Wilson’s new MediaGlow division, which is building new content brands distinct from AOL itself.

Moe says that while the Huffington Post is largely a content aggregator, has a leftward bent, and doesn’t pay many of its bloggers, PoliticsDaily will be 100% original content from “experienced” paid writers, and will be “poly-partisan” with perspectives from the liberals, centrists and conservatives. Of course, with the financial backing of AOL, PoliticsDaily has the advantage of being able to pay all those editors and reporters. But if PoliticsDaily is supposed to be an online new magazine, why isn’t AOL’s sister subsidiary Time Inc. running it?

via TechCrunch

I recently was in Evansville, Ind., where my parents live, to cover Sarah Palin’s speech at a pro-life dinner there. (No, we most certainly are not above luring in readers with a gateway drug, hoping they stick around for the hard stuff). At a League of Women Voters lunch there, the local Congressman, former Vanderburgh County Sheriff Brad Ellsworth, made the same point Kristof had: “When you see the gotcha that goes on,” with both right and left not only claiming they’re correct 100 percent of the time but “trying to make the other side look like serial killers,” neither side is wholly credible. “Whether you watch 24/7 Fox or 24/7 MSNBC,” he told the crowd. “Don’t watch only that. Instead, make sure you’re exposed to multiple views, and thus the whole picture. Which is what we’ll do our best to offer at PoliticsDaily.com.

Melinda Henneberger, editor of PoliticsDaily, Old School Journalism in a Dot-Com Package.

POSTED Apr 27 2009 @ 8:40
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